Marketing Manager – Digital and Automation

Role Overview

Continental is seeking a strategic and results-driven digital marketing leader to oversee the company’s digital ecosystem, marketing technology initiatives, automation capabilities, and performance marketing programs across the Continental and General Tire brands.

What You Will Do

The role leads the development and execution of digital programs that increase brand visibility, improve customer acquisition, enhance online consumer experiences, and deliver measurable business results.

Why It Might Be a Fit

The ideal candidate combines deep expertise in digital marketing, analytics, automation, and emerging AI technologies with proven leadership skills and a strong track record of driving measurable performance.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, Information Systems, or related field
• 7+ years of experience in digital marketing, digital strategy, performance media, analytics, e-commerce, or marketing technology
• 2+ years of people leadership experience

Benefits

• Robust Total Rewards Package
• Paid Time Off
• Volunteer Time Off
• Tuition Assistance
• Employee Discounts
• Competitive Bonus Programs
• Employee 401k Match
• Diverse & Inclusive Work Environment
• Hybrid Work
• Employee Assistance Program
• Future Growth Opportunities