M&A Marketing Manager

Role Overview

The M&A Marketing Manager serves as a strategic marketing partner to CMG’s acquired and partner labels, developing and executing campaigns that drive discovery, audience growth, and long-term artist development.

What You Will Do

Develop and execute marketing strategies across social media, short-form content, DSPs, creator partnerships, paid media, and emerging platforms.

Why It Might Be a Fit

The ideal candidate combines strong creative instincts with a deep understanding of music culture, social trends, and audience data, and can identify innovative opportunities that strengthen both individual campaigns and CMG’s broader M&A label ecosystem.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field
• 3+ years of experience in music marketing, digital marketing, label marketing, artist development, or a related role within the music or entertainment industry
• Strong understanding of modern music marketing across TikTok, Instagram, YouTube, DSPs, creator marketing, paid media, and emerging platforms
• Proven ability to develop and execute creative, integrated campaigns from initial concept through launch, optimization, and reporting
• Strong knowledge of music culture, social trends, audience behavior, and the ways digital platforms drive music discovery and fan development
• Experience managing multiple artists, labels, releases, or campaigns simultaneously in a fast-paced environment
• Strong analytical skills with the ability to translate campaign, streaming, social, and audience data into actionable marketing recommendations
• Excellent communication and presentation skills, with the ability to clearly articulate creative strategies to internal teams, artists, labels, and external partners
• Strong cross-functional leadership and project management skills, with the ability to coordinate creative, digital, DSP, paid media, A&R, and distribution stakeholders

Benefits

• Dental insurance
• Vision insurance