Channel Partner Marketing Manager

Role Overview

We are seeking a strategic and highly collaborative Channel Partner Marketing Manager to support the growth and activation of our partner ecosystem. This role is responsible for developing and executing partner marketing programs that drive awareness, engagement, demand generation, and revenue through channel and partner relationships.

What You Will Do

Develop and execute channel partner marketing strategies, create and manage co-branded marketing campaigns, partner closely with internal teams, and support partner launches and marketing initiatives.

Why It Might Be a Fit

The ideal candidate will have strong B2B marketing experience, a solid understanding of partner or indirect sales models, and the ability to turn partner needs into scalable marketing programs, campaigns, enablement tools, and communications.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in marketing, with experience in channel marketing, partner marketing, B2B marketing, demand generation, or related roles
• Experience developing and executing integrated marketing campaigns
• Strong understanding of partner ecosystems, co-marketing programs, indirect sales models, and partner enablement
• Experience creating partner-facing assets
• Strong project management skills
• Excellent written and verbal communication skills
• Analytical mindset with the ability to evaluate campaign performance
• Experience with CRM, marketing automation, project management, and reporting tools preferred
• Experience in B2B SaaS, HR technology, HCM, payroll, benefits, compliance, or professional services preferred
• Proficiency with Microsoft Office applications

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off (vacation, sick leave, etc.)
• Life insurance
• Disability insurance