Demand Generation Marketing Strategist

Role Overview

The Demand Generation Marketing Strategist will collaborate with global and regional teams to develop, localize, execute, measure, and optimize marketing campaigns to support business growth. This role will drive customer-focused, outcomes-driven marketing initiatives and requires collaboration with sales, product marketing, and other marketing communications teams to ensure cohesive and effective campaign activation.

What You Will Do

The role will lead the planning, content strategy, deployment, and measurement of regionally executed campaigns across various channels, including digital, social, and experiential, to drive pipeline momentum. The role will also provide insight into global segment campaigns and leverage campaign content created by the Segment Content Marketing and Campaigns CoE.

Why It Might Be a Fit

The ideal candidate will have a minimum of 10 years of experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, account-based marketing, tradeshow strategy, and sales enablement strategy.

Requirements

• Bachelor’s degree from an accredited institution
• Minimum 10 years’ experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, account-based marketing, tradeshow strategy, and sales enablement strategy
• Marketing experience within a technical organization
• Experience working/partnering with sales or customer-facing organization
• Adept at analyzing digital marketing data for campaign optimization
• Experience with marketing communications strategy development
• Electrical product, market, and channel knowledge
• MOEM, EOEM, and/or Residential Market experience
• Aptitude for understanding and explaining highly technical information
• Experience with and/or aptitude for learning and adopting tools in the marketing technology stack

Benefits

• Health and Welfare benefits
• Retirement benefits
• Paid and unpaid time away from work