Analyst, Marketing Analytics

Role Overview

The Analyst will support analytics across paid, earned, and owned media channels, including social, search, and programmatic. This role requires a strong balance of marketing and digital/social media analytical rigor and creativity.

What You Will Do

The Analyst will be responsible for collecting, aggregating, and analyzing marketing data from native platforms and business intelligence tools, transforming it into actionable insights that inform campaign strategy and optimization.

Why It Might Be a Fit

This role requires a strong balance of marketing and digital/social media analytical rigor and creativity, enabling the Analyst to connect data signals to broader marketing impact and support delivery of meaningful marketing campaign recommendations to internal teams and clients.

Requirements

• ~2 years of experience in marketing analytics, digital media data (creator/influencer, organic and paid social, SEO/SEM, programmatic)
• Knowledge of Media/Ad serving platforms: Meta/Instagram, TikTok, YouTube, LinkedIn, Google Ads, DV360, Tradedesk, SA360
• Understanding of digital media planning and marketing performance measurement
• Works with ease on formulas, pivot tables, data manipulation and integration on Excel and build data driven slides on PowerPoint
• Strong attention to detail with the ability to manage multiple priorities
• Effective communicator and adaptable
• Ability to work in cross-functional, collaborative environments
• Ability to quickly grasp and comprehend new concepts and workflows
• Self-starter with a proactive mindset
• Curious, analytical thinker with strong problem-solving skills
• Team-oriented, supportive, and adaptable in a fast-paced environment

Tagged as: Excel