Demand Generation Manager

Role Overview

The role is a hands-on-plus-strategic position that involves owning demand generation for a product end to end, from the first LinkedIn post to the pipeline number on a forecast. The candidate will be expected to write a demand generation playbook and improve it in the open rather than wait for a perfect plan.

What You Will Do

The candidate will own the demand engine end to end, setting the strategy, running the channels and campaigns, and owning the outcome. They will also run the events calendar, build account-based campaigns, and turn every win into fuel for the next campaign.

Why It Might Be a Fit

The candidate should have a genuine, demonstrable belief in the mission, a proven B2B marketing track record, and real experience driving MQLs through events, ABM, and multi-channel campaigns.

Requirements

• Genuine, demonstrable belief in the mission
• Currently based in the UK, with the right to work here without sponsorship
• A proven B2B marketing track record where you owned pipeline or revenue
• Real experience driving MQLs through events, ABM, and multi-channel campaigns
• Comfortable in email marketing, automation, and nurture sequences at a hands-on level
• A genuinely data-driven approach
• Real, hands-on competency using AI tools for research, analysis, and day-to-day productivity
• Plain-spoken with data

Benefits

• £45,000-£60,000 salary
• Share options
• Private healthcare
• Gym discounts
• Annual personal-development allowance
• Fortnightly team socials
• Quarterly events
• 25 days’ annual leave plus bank holidays
• Extra days off over the Christmas shutdown