Role Overview
As the Shopper Marketing Manager, you will connect brand, retail media and in-store activation, turning shopper insight into measurable growth.
What You Will Do
Lead integrated shopper activation and retail media plans with selected customers and Retail Media Networks, build retailer-specific audience and activation strategies, turn shopper and category insight into conversion-driving activity, deliver campaigns across POS, digital, retail media and in-store.
Why It Might Be a Fit
Previous FMCG experience in shopper, trade, customer or retail marketing, strong knowledge of shopper behaviour, category management and retail activation, commercial judgement across brand, category and customer priorities, strong stakeholder, project management and analytical skills.
Requirements
- Previous FMCG experience in shopper, trade, customer or retail marketing
- Strong knowledge of shopper behaviour, category management and retail activation
- Proven omnichannel and retail media planning experience across key customers
- Commercial judgement across brand, category and customer priorities
- Strong stakeholder, project management and analytical skills
- Familiarity with NielsenIQ, Kantar, Circana or retailer insight platforms
Benefits
- Innovate for Good
- Excel Together
- Be You with Us
To apply for this job please visit essity.wd3.myworkdayjobs.com.
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