Growth Marketing Manager

Role Overview

We’re looking for a Growth Marketing Manager who thinks about patient acquisition the way a GM thinks about a business. You’ll own Hers’ growth marketing strategy — from channel investment and budget allocation through to the customer insights and creative ideas that drive it.

What You Will Do

Own Hers’ patient acquisition strategy end-to-end — from channel mix and budget allocation through to the messaging hypotheses that drive it. Use customer research, patient insight, and performance data to build strategies that attract the right patients at the right cost.

Why It Might Be a Fit

You’ll thrive setting your own agenda in a fast-moving environment, and you’ll have high ownership, continuous feedback, and dedicated development support.

Requirements

• 5+ years in growth or performance marketing, with genuine ownership of commercial acquisition outcomes
• You’ve built a growth strategy from scratch — you know what to prioritise and why, not just how to execute what you’re given
• Comfortable moving between qualitative customer insight and quantitative performance data to form a clear strategic view
• Strong understanding of creative as a commercial lever — you can brief it, evaluate it, and iterate in partnership with a creative team
• Commercial instinct: you understand CAC/LTV dynamics and can make budget investment decisions with confidence
• Hands-on experience across paid channels — but you lead with strategy and insight, not platform mechanics
• Strong communicator and natural cross-functional partner — you influence product, analytics, creative, and clinical without needing direct authority

Benefits

• Learning budgets
• Conferences
• Certifications
• Peer shadowing
• Global knowledge-sharing culture
• Catered wellness talks
• Exercise classes
• Free barista coffees
• Funded social clubs
• Quarterly rooftop parties
• Parental and miscarriage leave
• Health
• Professional development
• Personal days
• Employee Assistance Program