Martech Manager

Role Overview

Experian is a global data and technology company that drives opportunities for people and businesses. The Martech Manager will be responsible for the digital marketing assets infrastructure and performance in both app and web environments.

What You Will Do

The Martech Manager will govern the event taxonomy and instrumentation, master the release cycle, and be responsible for the complete LP cycle, including briefing, construction, publication, optimization, and sunset.

Why It Might Be a Fit

The Martech Manager will be the bridge with Product and Mobile Engineering, negotiate space in the roadmap for martech demands, and defend technical standards. The ideal candidate will have experience in martech or growth with a focus on mobile applications and domain expertise in product analytics platforms in mobile context.

Requirements

• Proven experience in martech or growth with a focus on mobile applications
• Domain expertise in product analytics platforms in mobile context (Amplitude, Firebase, Mixpanel, or equivalent)
• Real understanding of the mobile development cycle: releases, rollout, versioning, and stores
• Experience in operating landing pages at scale and CRO with experimentation
• Experience in ad ops or media platforms
• Autonomy with HTML, CSS, JavaScript notions, and SQL
• Applied knowledge of LGPD, consent, and first-party data governance
• Ability to prioritize with multiple stakeholders and translate business demand into technical requirements

Benefits

• Dental insurance
• Vision insurance
• Paid holidays
• Wellness program
• Parental leave
• Equity
• Flexible work arrangements
• Professional development opportunities