Director, Product Marketing

Role Overview

The Director, Product Marketing will lead the product marketing team for BIG-IP systems, software, and delivery products, and be accountable for how product marketing contributes measurably to pipeline, ARR growth, renewals, and modernization.

What You Will Do

Develop and execute marketing strategy, define BIG-IP positioning, market and competitive intelligence, drive go-to-market success, stakeholder collaboration and execution, enable customer-centric solutions, and lead and mentor a high-performing team.

Why It Might Be a Fit

The ideal candidate is a hands-on, strategic leader with deep expertise in application delivery, traffic management, and/or hybrid multicloud security, and has 12+ years of B2B enterprise technology marketing experience.

Requirements

• Enterprise Tech Background: 12+ years of B2B enterprise technology marketing experience, including 8+ years in product marketing for enterprise networking, application delivery controllers (ADCs), or enterprise security solutions and 5+ years leading product marketing teams.
• Hybrid & Multicloud Expertise: Strong experience marketing software (virtual edition/SaaS) and hardware (appliances/chassis) solutions across hybrid multicloud environments.
• Product Migration/Launch Experience: Demonstrated success in managing complex transition campaigns (e.g., migrating users from legacy platforms to next-generation architectures).
• Executive Briefing Experience: Proven ability to present BIG-IP strategy and roadmap to customer and partner executives in EBC and CEC engagements.
• GTM & Messaging Mastery: Strategic thinker with an execution mindset, expert at translating complex technology into business-value narratives and measuring marketing impact on pipeline, bookings, and retention.
• Engaging Storytelling: Exceptional writing and presentation skills for technical buyers, IT leaders, and industry analysts.
• Technical Acumen: Solid understanding of L4–L7 protocols, application delivery networks, load balancing, DNS and global server load balancing (GSLB), SSL/TLS, and centralized fleet management.
• Collaborative Leadership: Executive presence and proven ability to influence senior leaders without authority across a global, matrixed organization.

Benefits

• Dental insurance
• Vision insurance
• Bonus
• Restricted stock units
• Benefits