Director of Digital Marketing

Role Overview

The Director of Digital Marketing provides strategic leadership for Family Express’ digital customer experience across web, mobile app, CRM, loyalty, social media, digital advertising, and digital commerce. This position leads the digital marketing team and develops integrated strategies that strengthen customer engagement, grow digital and off-premise sales, and support overall business performance.

What You Will Do

Embodies Family Express culture by building relationships, promoting the Living Brand, and serving as a brand advocate. Provides strategic leadership and direction for the Family Express digital customer experience across web, mobile app, CRM, loyalty, social media, and digital advertising.

Why It Might Be a Fit

The ideal candidate will have 7+ years of progressive experience in digital marketing, customer engagement, CRM, loyalty, or related areas, and 3+ years of leadership experience, including responsibility for leading and developing team members.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or related discipline
• Seven (7) or more years of progressive experience in digital marketing, customer engagement, CRM, loyalty, or related areas
• Three (3) or more years of leadership experience, including responsibility for leading and developing team members
• Experience leading digital strategy across multiple customer-facing digital platforms and channels
• Experience within convenience retail, retail, restaurant, hospitality, or another consumer-facing industry
• Experience supporting digital strategy within a multi-location business
• Experience leading e-commerce, digital sales, growth marketing, off-premise sales, or other digitally enabled revenue-generating initiatives
• Experience with P&L ownership and accountability for revenue growth, profitability, and return on investment
• Experience with digital commerce, online ordering, catering, or third-party delivery platforms
• Experience participating in cross-functional business planning, innovation planning, or a Center of Excellence model
• Experience managing digital platform vendors, agencies, or technology partners
• Graduate degree in Marketing, Business, Digital Media, or related field

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