Role Overview
The Lead Analyst will serve as a senior analytical partner to the performance and paid marketing teams, evaluating marketing effectiveness, diagnosing performance trends, and translating data into recommendations.
What You Will Do
The role involves analyzing performance across key metrics, diagnosing changes in acquisition performance, and supporting decisions around channel strategy and audience targeting.
Why It Might Be a Fit
The ideal candidate will have strong analytical depth, business judgment, and the ability to independently tackle ambiguous performance marketing questions, with experience in analytics, marketing analytics, growth analytics, or a related quantitative field.
Requirements
- 7+ years of experience in analytics, marketing analytics, growth analytics, data science, or a related quantitative field
- Significant hands-on experience supporting performance marketing or paid media
- Advanced proficiency in SQL and experience using Python or R for analysis
- Strong understanding of performance marketing metrics including CAC, ROAS, LTV, conversion, and retention
- Experience with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)
- Experience with experimentation, incrementality measurement, and A/B testing
- Experience analyzing large-scale user-, campaign-, and conversion-level datasets
- Exposure to customer segmentation, predictive modeling, propensity modeling, lifetime value analysis, or causal inference techniques
- Strong data visualization and storytelling skills, with experience using tools such as Hex, Tableau, Looker, or Grafana
Benefits
- Base salary range $148,723-$174,968
- Equity
- Benefits
To apply for this job please visit jobs.gem.com.
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