CRM & Marketing Automation Specialist

Role Overview

Join our CRM & Marketing team as a hands-on, tech-savvy CRM & Marketing Automation Specialist with proven experience in a high-volume B2C marketing environment.

What You Will Do

Lead the end-to-end execution of email campaigns and automated journeys within Salesforce Marketing Cloud (SFMC), set up and deploy high-volume B2C promotional, triggered, and lifecycle email campaigns, and perform basic technical and logic setup.

Why It Might Be a Fit

This role is for you if you know your way around SFMC, have an eye for detail, basic HTML/CSS troubleshooting skills, a data-driven mindset, and love creating personalized customer experiences for B2C audiences.

Requirements

• 1–3 years of experience as an Email Campaign Manager, CRM Specialist, or Marketing Automation Specialist in a B2C environment
• Hands-on experience with Salesforce Marketing Cloud (SFMC) — specifically Content Builder and Journey Builder
• Data-Driven Mindset: Strong understanding of email marketing KPIs, analytics, and experience running A/B tests to optimize performance
• Technical Aptitude: Basic HTML & CSS knowledge for email troubleshooting/formatting, Good understanding of relational data structures (Data Extensions, primary keys), Familiarity with email deliverability best practices and web asset preparation
• Strong logical thinking with the ability to define business rules and customer journey flows, High attention to detail and a ‘QA-first’ mindset, Fluent English (written and spoken)

Benefits

• Competitive salary
• Benefits package
• Opportunities for growth and development
• Collaborative and dynamic work environment

Tagged as: Data Analysis, Salesforce