Digital Marketing Director

Role Overview

The Digital Marketing Director leads the strategy, execution, and enterprise value of Great American’s digital marketing function. This senior leader oversees a team spanning web development, marketing automation, analytics, and digital campaign execution, driving digital transformation, platform governance, and measurable business outcomes across a multi-business-unit enterprise.

What You Will Do

The ideal candidate is a strategic, hands-on leader who can operate at the senior leadership level while remaining grounded in modern digital marketing platforms, technology, and performance disciplines. Essential job functions and responsibilities include setting and executing the Digital Marketing vision and roadmap, serving on the Corporate Marketing & Branding Leadership Team, and representing Corporate Marketing & Branding in enterprise digital forums and partnerships.

Why It Might Be a Fit

The ideal candidate is a strategic, hands-on leader who can operate at the senior leadership level while remaining grounded in modern digital marketing platforms, technology, and performance disciplines. Great American’s culture is built on connection, shared learning, and strong relationships. Employees in this role are expected to be on-site four days a week, with the flexibility to work one day remotely.

Requirements

• 15+ years of progressive experience in digital marketing, marketing technology or marketing operations
• 8+ years leading digital marketing, web or analytics teams
• Enterprise experience in a decentralized, multi-business-unit organization
• Experience with enterprise martech platforms, including Salesforce Marketing Cloud, Sitefinity or a comparable CMS, Google Analytics 4, BrightEdge or a comparable SEO platform, Google Tag Manager, and Tableau or a comparable data visualization platform
• Demonstrated ability to translate digital performance data into executive-level insights and business decisions
• Experience evaluating and applying AI-driven marketing tools and capabilities

Benefits

• Medical, dental, and vision coverage
• Wellness plans
• Parental leave
• Adoption assistance
• Tuition reimbursement
• Paid Time Off
• Paid holidays
• 401(k) plan with company match
• Employee stock purchase plan
• Commuter benefits