Product Marketing Manager – Power Grid Automation

Role Overview

The Product Marketing Manager owns the go-to-market strategy, positioning, and commercial enablement for G&W Electric’s Power Grid Automation solution portfolio. This role translates technical capabilities into clear customer value propositions, equips the sales channel to sell solutions rather than features, and builds the market presence that positions G&W Electric as a trusted advisor in grid modernization.

What You Will Do

Develop and own positioning, messaging, and differentiated value propositions for the Power Grid Automation solution portfolio. Lead go-to-market and launch strategy for new and existing solutions, coordinating across Product Management, Sales, and Marketing to align market readiness with the solution roadmap.

Why It Might Be a Fit

The ideal candidate will have 15+ years of progressive experience in the power, utility, or grid-technology industry, including roles in product marketing, product management, business development, solutions marketing, or utility-side technology leadership.

Requirements

• A Bachelor’s degree in marketing, business, engineering, or a related technical field – or equivalent work experience
• 15+ years of progressive experience in the power, utility, or grid-technology industry
• Demonstrated ability to translate complex technical solutions into clear customer value propositions, business cases, and ROI narratives
• Strong understanding of the utility and/or C&I customer – buying process, decision drivers, and grid modernization priorities
• Proven cross-functional leadership working across Product, Sales, Engineering, and executive stakeholders
• Experience leading programs, portfolios, or go-to-market initiatives from strategy through execution
• Excellent written and verbal communication, executive presentation, and storytelling skills
• Experience with vendor / partner management and budget and governance accountability
• Proficiency with the Microsoft suite (Word, Excel, PowerPoint, Outlook)
• Ability to travel up to approximately 25–30%, including occasional weekends as needed

Benefits

• Medical, Dental and Vision Insurance
• Short and Long-Term Disability
• Life Insurance
• Health club membership program and reimbursement
• Employee Assistance Program
• Tuition Reimbursement
• 401 (k)
• Annual Profit Sharing
• Vacation
• Air-conditioned/heated state-of-the-art manufacturing facility