Lead, Lifecycle Marketing

Role Overview

As the Lead, Lifecycle Marketing, you will manage the full spectrum of lifecycle campaigns, including email, SMS, and in-app messaging, focusing on enhancing customer engagement and driving conversions.

What You Will Do

Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging, build dynamic, personalized content, configure and troubleshoot webhooks, and collaborate with content and design teams.

Why It Might Be a Fit

Strong communication and teamwork skills, attention to detail, creative problem-solving abilities, ability to adapt to changing priorities, and a proactive mindset focused on continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
• 5+ year experience in email marketing, SMS, in-app messaging, including campaign strategy, execution, and analysis
• Excellent HTML and CSS skills, including table-based email layouts, inline styles, media queries, and client-specific rendering fixes
• Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation
• Proven experience writing Liquid and/or Mustache templates for advanced personalization and conditional content
• Solid grasp of customer data models, segmentation, and event-based triggering
• Experience with A/B testing, segmentation, and personalization across channels with proven success of driving lift in engagement
• Knowledge of email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA
• Experience with a CDP such as Segment, mParticle, or RudderStack is a plus

Benefits

• Generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from