Senior Manager, Performance Marketing

Role Overview

As the Senior Manager, Performance Marketing, you own a meaningful media budget and lead a portfolio of performance marketing channels focused primarily on demand generation programs that create net-new demand and awareness among our target audience.

What You Will Do

You will lead a team of performance marketers across paid media and acquisition channels, setting priorities, performance expectations, and team goals, and manage and optimize a $20M+ annual media budget to drive scalable customer acquisition, revenue growth, and efficient return on investment.

Why It Might Be a Fit

You will partner closely with Creative, Lifecycle Marketing, Analytics, Finance, and Product to build a full-funnel acquisition engine, improve channel performance, strengthen measurement, and identify new opportunities for growth.

Requirements

• 7+ years of experience in digital or performance marketing, with 2+ years leading, coaching, or developing marketing professionals
• Experience managing material marketing budgets across multiple channels, programs, product lines, markets, or audiences, with demonstrated ability to allocate investment and optimize performance across a complex portfolio
• Strong expertise in paid social advertising platforms and performance marketing tools (i.e. Meta Ads Manager, TikTok Ads Manager, Google Analytics, Looker, Tableau)
• Strong analytical fluency across full-funnel marketing metrics, including customer acquisition cost, lifetime value, attribution, testing, and forecasting
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation

Benefits

• Generous benefits program
• Paid holidays
• Flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup
• Monthly tech reimbursements
• 401(k)