CRO Specialist

Role Overview

The CRO Specialist will own the testing roadmap, design and launch A/B and multivariate tests, and evaluate results for statistical significance. They will also build and continuously optimize landing pages and funnels in collaboration with design and development resources.

What You Will Do

The CRO Specialist will turn data into actionable hypotheses by analyzing analytics, heatmaps, and session recordings to identify conversion leaks and understand their underlying causes. They will also implement winning test variants and report key performance outcomes.

Why It Might Be a Fit

The ideal candidate will have 2–4 years of experience in conversion rate optimization (CRO) for e-commerce or DTC businesses and a strong understanding of A/B testing methodology. They will also have proficiency with test-prioritization frameworks, analytics and behavioral tools, and CRO testing platforms.

Requirements

• 2–4 years of experience in conversion rate optimization (CRO) for e-commerce or DTC businesses
• Strong understanding of A/B testing methodology
• Proficiency with test-prioritization frameworks such as PXL, ICE, or PIE
• Hands-on experience building and optimizing landing pages using platforms such as Shopify, Elementor, or custom solutions
• Demonstrate strong proficiency with analytics and behavioral tools, including Google Analytics, Segmetrics, PostHog, and Microsoft Clarity
• Use heatmaps and session recordings to identify conversion opportunities
• A hypothesis-driven approach to experimentation
• Familiarity with CRO testing platforms such as PostHog, VWO, or equivalent tools
• Working knowledge of Asana, Slack, and Google Workspace for managing projects, communication, and reporting
• Proficiency with AI tools such as ChatGPT and Claude to support research, analysis, ideation, and workflow efficiency
• Basic front-end development skills, including HTML, CSS, and light JavaScript
• Experience using Figma for design and prototyping and Canva for creating visual assets
• Hands-on experience with Shopify and e-commerce funnels
• Experience working with regulated or high-scrutiny industries, such as CBD/THC, supplements, or telehealth