Marketing Analytics Specialist

Role Overview

We are looking for a Marketing Analytics Specialist who combines strong digital marketing knowledge with excellent data and analytical skills. The goal is not simply to generate more traffic or leads, but to understand the full journey from marketing activity → leads → conversions → enrolments and use that data to improve results.

What You Will Do

Analyze marketing performance across Google Ads, SEO, website, social media, and other digital channels. Identify and address underperforming Google Ads campaigns, including targeting, keywords, spend, conversions, and ROI.

Why It Might Be a Fit

This is a hands-on role suited to someone who can analyze performance, identify problems, recommend actions, and work with stakeholders to implement improvements.

Requirements

• Proven experience in marketing analytics, digital marketing, performance marketing, or a similar role.
• Strong hands-on experience with Google Ads and SEO.
• Highly proficient in data analysis, reporting, and interpreting marketing performance metrics.
• Strong understanding of the relationship between lead generation, conversion, customer acquisition, and revenue/enrolment outcomes.
• Experience with tools such as Google Analytics 4, Google Search Console, Google Ads, Looker Studio, Excel/Google Sheets, and CRM or marketing platforms.
• Comfortable working as a marketing generalist across multiple channels.
• Strong communication skills and ability to turn data into clear recommendations.
• Proactive, commercially minded, and comfortable taking ownership of marketing performance.

Benefits

• Dental insurance
• Vision insurance