CRM & Lifecycle Marketing Manager

Role Overview

As a CRM & Lifecycle Marketing Manager, you will play a key role in engaging and retaining HYROX’s global fitness community. You will take ownership of our B2C lifecycle email communication, replacing one-size-fits-all campaigns with highly targeted, data-driven messaging tailored to our diverse athlete personas.

What You Will Do

You will build impactful automated email journeys, optimize campaign operations, and actively contribute to expanding our CRM technology setup to drive Customer Lifetime Value and fuel our global growth.

Why It Might Be a Fit

You will have the opportunity to take on responsibility in a fast-growing, international company with a strong sports DNA, and work with a motivated, international team with a genuine passion for sports and events.

Requirements

• 3+ years of hands-on experience in CRM, Lifecycle Marketing, or Email Marketing Automation
• Proven track record working with CRM and Email Service Providers (ESPs) / Campaign Management tools
• Practical experience with or a strong interest in using AI-powered marketing tools
• Strong analytical skills with the ability to interpret user behavior data independently
• Excellent written and spoken English skills

Benefits

• Opportunity to take on responsibility in a fast-growing, international company
• Flat hierarchies, quick decision-making processes, and plenty of room for your ideas
• A motivated, international team with a genuine passion for sports and events
• A healthy work-life balance thanks to flexible, trust-based working hours
• A modern office in a top location
• A Wellpass membership and discounted lunch options in-house
• Your Deutschlandticket is fully covered by us
• Employee discounts in our HYROX stores