Senior Director, Demand Generation – Europe North

Role Overview

The Senior Director of Demand Gen for North Europe is the regional marketing leader responsible for driving revenue-contributing pipeline across the Nordic countries. This individual is the primary marketing business partner to the North Europe MDs, CDs and Heads of Sales and aligns the full marketing mix to CRO priorities.

What You Will Do

Own regional demand generation strategy and pipeline contribution targets aligned to regional revenue goals, lead a team of marketers, co-define quarterly territory plans with sales leadership, present marketing ROI in CRO QBRs, oversee IFS Connect events, partner marketing programmes, and ABM/AI campaign execution.

Why It Might Be a Fit

10+ years of experience in B2B demand generation or field marketing, ideally within enterprise software or SaaS, proven track record of delivering significant pipeline growth across multiple European markets, strong experience in both net new acquisition and install base marketing, deep understanding of complex sales cycles and enterprise buying groups.

Requirements

• 10+ years of experience in B2B demand generation or field marketing, ideally within enterprise software or SaaS
• Proven track record of delivering significant pipeline growth across multiple European markets
• Strong experience in both net new acquisition and install base marketing
• Deep understanding of complex sales cycles and enterprise buying groups

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid holidays
• Flexible work arrangements