Product Marketing Specialist

Role Overview

The Product Marketing Specialist supports commercial growth by managing product marketing, product commercialization, digital marketing, and sustainability reporting activities across Hi-Cone’s current flexible packaging portfolio, equipment platforms, and future innovation pipeline.

What You Will Do

Develop and maintain product positioning, messaging, value propositions, product literature, presentations, and customer-facing content that support commercial growth and market differentiation.

Why It Might Be a Fit

The role plays a key part in supporting Hi-Cone’s growth strategy by helping bring new solutions to market, strengthening communication of the company’s value proposition, managing digital product communications, and ensuring sustainability performance data is translated into credible support for commercialization, customer engagement, and business growth.

Requirements

• Bachelor’s degree in Marketing, Business, Sustainability, Environmental Science, Packaging, Engineering, Communications, or a related field.
• Minimum 3-5 years of experience in product marketing, commercialization, sustainability reporting, environmental data management, or a related field.
• Experience supporting product positioning, product launches, commercialization initiatives, and go-to-market programs.
• Experience managing or coordinating Product Carbon Footprint reporting, Life Cycle Assessments, sustainability questionnaires, ESG-related reporting activities, or environmental data management programs.
• Experience developing customer-facing product content, product literature, digital marketing content, and commercialization materials.
• Experience managing website content, email campaigns, social media, and digital marketing initiatives preferred.
• Experience coordinating with Product Management, Innovation, Engineering, Sustainability, Sales, Legal, and Operations teams.
• Experience with product naming, trademark management, brand standards, or related activities preferred.
• Strong organizational, project management, analytical, and communication skills.
• Packaging, manufacturing, beverage, sustainability, or other technical B2B industry experience preferred.

Benefits

• Paid vacation
• Sick leave
• Holiday leave
• Parental leave
• Base salary range $75,000-$95,000