Senior Manager, Audience Growth

Role Overview

The Senior Manager, Audience Growth leads marketing strategy and execution for KCRW initiatives designed to sustainably grow and engage our audience. This role is responsible for integrated marketing campaigns, including shows, events, newsletters, media partnerships, and other KCRW programs and products.

What You Will Do

Own integrated marketing campaigns from strategy through execution, building and actively managing campaign plans, and serving as a hands-on marketer. Monitor campaign performance during and after launch, using data to optimize active campaigns and apply learnings to future strategy and execution.

Why It Might Be a Fit

This role requires 5+ years of experience in digital, growth, or integrated marketing, with a proven track record of owning multi-channel campaigns from strategy and planning through execution, optimization, and reporting.

Requirements

• 5+ years of experience in digital, growth, or integrated marketing
• Proven experience owning multi-channel campaigns from strategy and planning through execution, optimization, and reporting
• Strong project-management skills, with the ability to manage multiple campaigns, owners, deadlines, dependencies, and shifting priorities at once
• Experience navigating complex, highly cross-functional organizations, with the ability to identify stakeholders and dependencies early, create alignment, and drive work forward without direct authority
• Strong judgment and prioritization skills, with the ability to identify what matters most, ask the right questions, anticipate needs, and proactively surface risks
• Strong creative instincts across messaging, storytelling, and design, with the ability to personally develop high-quality campaign briefs, copy, and core marketing materials
• Experience running paid media across major digital platforms and using performance data to improve targeting, creative, and spend
• Data-driven mindset with the ability to translate performance insights into decisions and action
• Curiosity about emerging channels, tools, and technologies, with the judgment to determine what is worth testing
• Familiarity with AI tools in marketing workflows, with the ability to use them thoughtfully while applying independent judgment and quality control
• Understanding of Los Angeles’ cultural landscape
• A genuine enthusiasm for KCRW, its mission, and its role in Los Angeles’ cultural community

Benefits

• Salary: $85,000 – $95,000
• Hybrid work schedule for select positions
• Eligible for overtime and premium working holiday pay rate
• Sick leave award
• Vacation leave accrual
• Paid holidays
• Health insurance (including medical, dental, vision, FSA, life and AD&D) eligibility
• 403(b) with company match
• Passionate office environment surrounded by an incredible community of curious and talented colleagues
• KCRW is a qualifying employer under the Public Service Loan Forgiveness (PSLF) program