Regional Sales Manager

Role Overview

The Regional Sales Manager is responsible for accelerating growth across key customers by leveraging store-level insights, customer priorities, and business data to identify opportunities, develop solutions, and maximize performance across the portfolio. Success comes from building, coaching, and leading a high-performing team of Territory Sales Representatives (TSRs), creating an environment where individuals reach their full potential and developing the next generation of sales leaders.

What You Will Do

Drive In-Store Disruption & Upsell Growth, Lead by example in-store, personally identifying and activating points of disruption while coaching TSRs to do the same across their territories. Build and develop a high-performing team of TSRs, setting clear execution standards and expectations. Consistently uncover and execute upsell opportunities—both directly and through TSR-led initiatives.

Why It Might Be a Fit

Consistent above-market growth driven by both personal execution and TSR team performance. Strong in-store presence from both the RSM and TSR team, driving visible disruption. High-performing, engaged TSR team with clear accountability and development.

Requirements

• Bachelor’s degree in Business, Commerce, or related field
• 3-5+ years of experience in CPG sales, key account management, or retail execution roles
• Proven track record of personally driving in-store execution excellence while leading and developing field sales teams
• Strong experience operating across store-level execution and head office strategy

Benefits

• medical
• dental
• disability
• life insurance
• paid time off (including vacation and personal time)
• RRSP with company match
• tuition reimbursement
• employee and family assistance program
• coffee discount
• annual bonus based on performance and eligibility