Marketing Analytics and Effectiveness Associate

Role Overview

The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policymakers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities.

What You Will Do

Drive Measurement and Insights: Analyze marketing campaign and audience performance, identify patterns and opportunities, and turn complex data into sharp strategic insights and clear recommendations.

Why It Might Be a Fit

The ideal candidate is intellectually curious, highly driven, and obsessed with finding creative ways to make our marketing sharper, more precise, and more effective.

Requirements

• 3–5 years of experience in marketing analytics, measurement, strategy, data/analytics consulting, marketing technology or a related field.
• Exceptional analytical and structured problem-solving skills, with an instinct for getting to the underlying question rather than simply reporting the data.
• Genuine enthusiasm for AI and emerging technology, demonstrated through hands-on experimentation, curiosity and a desire to continuously learn.
• Experience evaluating paid media measurement, web and digital analytics, SEO/AI search, social listening, brand lift studies or quantitative research and survey methodologies.
• Experience using measurement platforms (e.g. DCM, SA360, Adobe, Google Analytics, Vivvix Media Radar, Sprinklr, BrightEdge, etc.).
• Technical fluency or willingness to learn SQL, Python, BI/visualization platforms, APIs and/or AI/LLM tools;
• Strong client service instincts and the ability to build credibility and productive relationships with both technical and non-technical stakeholders.
• Excellent written, verbal, and presentation skills, with the ability to translate complicated ideas and topics into clear insights and takeaways.
• Strong ownership mentality, unmatched work ethic, and exceptional attention to detail, with the ability to thrive in a fast-moving environment.

Benefits

• Dental insurance
• Vision insurance
• Summary of benefits and wellness offerings available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week