Marketing Manager

Hybrid Full TimeRegion of Southern Denmark, DenmarkLEGO Group

Role Overview

As our Marketing Manager, you’ll lead the development of unique retail products and experiences from idea to launch. You’ll shape purposeful product portfolios using audience, shopper and business insights. You’ll combine product innovation with commercial thinking to create value for consumers and shoppers across our own channels and business-to-business retail.

What You Will Do

You’ll develop purposeful product portfolios using consumer, shopper and commercial insights. You’ll progress products from concept to launch, considering shopper relevance, passion point fit, brand objectives and commercials. You’ll brief creative partners on product concepts, including pricing and the role each product plays within the wider portfolio.

Why It Might Be a Fit

You’ll join Licensing and Extended Line, working closely with Creative, Project Management, Marketing, Go-to-Market, customers and other functional partners. You’ll bring the confidence to take initiative, recognise opportunities and act on them, while staying comfortable with change and different perspectives.

Requirements

  • Built product portfolios anchored in audience, shopper and business insights.
  • Experience in consumer-packaged goods, working cross-functionally to build brands.
  • Commercial acumen with a deep curiosity for business and customer dynamics.
  • General understanding of the marketing toolbox and ecosystem.
  • Genuine motivation working across multiple core teams, all vital to shared success.
  • Comfortable in and motivated by presenting strategy to senior leadership and larger audiences.

Benefits

  • Family Care Leave
  • Insurances
  • Wellbeing
  • Colleague Discount
  • Bonus

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To apply for this job please visit lego.wd103.myworkdayjobs.com.

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