Omnichannel Brand Marketing Manager

Role Overview

The Omnichannel Brand Marketing Manager is a strategic brand steward responsible for owning the brand expressions and consistency across the full consumer journey—online and in-store. This role owns how to translate product features into clear consumer benefits, understanding what consumers need to understand, at what level of detail and at each moment of the journey.

What You Will Do

Own the end-to-end consumer journey and brand expression, ensuring consistency and clarity across all touchpoints (in-store, online, and owned channels). Determine what consumers need to know at each stage of the journey, and at what level of detail, then bring it to life through the right message, format, and channel—online, in-store, and across the funnel.

Why It Might Be a Fit

We are searching for candidates that are driven, intelligent, creative, and entrepreneurial. By offering challenging and accelerated opportunities for growth, powered by a shared hunger for success, we create a space for your career to thrive.

Requirements

• BA/BS in Marketing or related field
• 6-9 years of experience in brand, omnichannel, or integrated marketing roles
• Demonstrated success leading full-funnel, omnichannel brand strategies across digital and physical environments
• Proven ability to translate product features into clear consumer benefits and to determine what consumers need to understand, and at what level of detail, at each stage of the journey
• Hands-on experience partnering with creative teams and agencies to take assets from concept to market (e.g., creative briefs, POP, packaging, photo/CGI, digital content)
• Strong understanding of shopper behavior, retail environments, and category decision-making
• High attention to detail and ability to manage multiple, competing priorities simultaneously
• Exceptional interpersonal, verbal and written communication skills
• Exceptional communication, leadership, and project management skills
• Consumer goods and retail experience strongly preferred
• Experience activating brands and products in-store and online

Benefits

• Annual base salary range: $95,000 – $120,000
• Bonus target range: 20% – 30%
• Generous benefits package including medical, dental, vision, life, disability
• A company culture that prioritizes internal development and professional growth
• Time off with pay
• 401(k) plan with a degree of employer matching
• Paid parental leave
• Wellness programs and product discounts

Tagged as: Clari, Project Management