B2B Demand Generation Manager

Role Overview

The Demand Generation team drives Lightricks’ B2B growth by turning awareness into measurable revenue. They manage large-scale paid campaigns across search and social, experiment continuously to optimize performance, and partner closely with Creative, Sales, and Analytics.

What You Will Do

Own full-funnel demand gen across SEM (Google/YouTube) and paid social (LinkedIn, Meta, X & Reddit) to hit MQL, SQL, pipeline and revenue targets. Lead ABM motions while collaborating with SDR/BDRs and RevOps.

Why It Might Be a Fit

2+ years experience of proven success in Demand Generation at a B2B company. Hands on experience in LinkedIn Ads, Meta, X, Google Ads/YouTube. Proven track record building pipeline from paid social and search.

Requirements

• 2+ years experience of proven success in Demand Generation at a B2B company
• Hands on experience in LinkedIn Ads, Meta, X, Google Ads/YouTube
• Proven track record building pipeline from paid social and search
• ABM experience using intent/enrichment platforms (Apollo, Clay)
• Comfortable using AI tools (e.g., Claude, ChatGPT) to speed up campaign ideation, creation, and optimization
• Strong analytical skills, comfortable using BI tools (thoughtspot/Looker/Tableau)
• Growth mindset, able to thrive in a fast paced, AI first, environment
• Fluent English (written and spoken)

Benefits

• Car-to-go subscriptions
• Daily door-to-door shuttles from several locations in central Israel
• Free parking
• Train-station pickups
• 2 chef-led restaurants on site
• Bakery with fresh pastries daily