Marketing Director

The Marketing Director is responsible for the strategic development, implementation, and oversight of Lone Star National Bank’s marketing initiatives, brand management, and community engagement efforts.

Requirements

• Develop, implement, and manage comprehensive marketing strategies and campaigns
• Maintain and strengthen brand standards and ensure consistency across all communications
• Conduct market research and competitive analysis to identify opportunities and trends
• Manage and administer the marketing budget to maximize ROI
• Prepare and present marketing performance reports and analytics to executive leadership
• Manage and oversee website content, online presence, and digital advertising strategies
• Manage social media platforms and email marketing campaigns
• Ensure messaging is accurate, compliant, and aligned with brand voice
• Coordinate internal communications and marketing support for all business lines
• Manage new and existing vendor relationships, contracts, and service agreements
• Serve as liaison with advertising agencies, designers, and media partners
• Negotiate terms and ensure deliverables meet quality and compliance standards
• Plan, coordinate, and execute bank-sponsored events
• Oversee all event logistics (venue, vendors, scheduling, staffing, materials)
• Act as primary onsite coordinator for key events
• Develop partnerships with community organizations, chambers, and nonprofits
• Track and report event outcomes and community engagement metrics
• Manage, coach, and evaluate marketing department direct reports
• Provide direction, training, and performance feedback
• Support cross-functional collaboration with other departments
• Ensure all marketing materials, promotional items and activities comply with federal and state regulations
• Maintain knowledge of banking compliance requirements related to marketing and advertising
• Monitor and report suspicious or unusual activity in accordance with Bank policies
• Participate in required training, including compliance and regulatory programs
• Support employee engagement and Bank-wide initiatives
• Promote and participate in community involvement activities aligned with the Bank’s mission

Benefits

• Health insurance
• Retirement plan
• Paid time off
• Vacation days
• Holidays
• Professional development opportunities