Senior Manager, Digital Experience & MarTech Operations

Role Overview

The Sr. Manager, Digital Experience & Technologies is responsible for advancing LP’s digital ecosystem, customer journey capabilities, marketing technology platforms, customer data activation, and demand generation programs that drive engagement, conversion, loyalty, and revenue growth across homeowner, contractor, dealer, distributor, builder, and internal audiences.

What You Will Do

You will lead the design, optimization, and measurement of digital experiences that guide customers through awareness, consideration, evaluation, and conversion. You will also own end-to-end customer journey mapping and orchestration across B2B and B2C audiences.

Why It Might Be a Fit

You will have the opportunity to drive digital transformation initiatives that improve customer engagement, accelerate sales cycles, strengthen channel activation, increase operational efficiency, and support LP’s long-term growth objectives.

Requirements

• Experience supporting both B2B and B2C customer journeys, preferably within a B2B2C business model.
• Experience managing CRM, marketing automation, customer data, and digital experience platforms.
• Experience designing or managing taxonomies, metadata standards, content structures, asset libraries, campaign naming conventions, product catalog frameworks, or digital governance practices.
• Experience designing and optimizing lead generation, nurturing, scoring, qualification, and conversion programs.
• Working knowledge of UI/UX practices including user research, workflow design, information architecture, usability optimization, and digital content organization.
• Strong analytical, strategic thinking, and data-driven decision-making capabilities.
• Experience applying AI-enabled capabilities to marketing use cases such as content development, personalization, segmentation, workflow automation, or journey orchestration.
• Experience leading cross-functional initiatives involving Marketing, Sales, IT, Customer Experience, and external partners.
• Understanding of data privacy, security, access controls, compliance considerations, and governance practices related to customer data, marketing platforms, and digital experiences.
• Demonstrated success leading digital transformation, process improvement, customer experience, or marketing technology initiatives.

Benefits

• Continued education assistance
• Professional development resources
• Clear career pathing and leadership advancement opportunities
• A strong commitment to inclusion and belonging
• Recognition and rewards through our internal appreciation programs
• Support for work–life balance through flexible schedules, generous paid leave, and a hybrid work environment for corporate team members
• An award-winning safety program
• Competitive health and wellness benefits
• Retirement plan matching, profit sharing, and bonus opportunities at all levels
• Group volunteer opportunities
• Financial support for local charities and educational institutions
• Fostering future talent through school partnerships, career fairs, and community engagement initiatives