Role Overview
As Maxima’s Demand Generation Lead, you’ll build the system that turns demand into repeatable pipeline. You’ll own the full funnel, from first engagement through qualified opportunity, and bring together our account-based, campaign, field, and lifecycle motions into one connected demand engine.
What You Will Do
Own account-based marketing, run integrated campaigns, drive measurable pipeline, experiment with rigor, architect the buyer journey, build lifecycle and nurture, build repeatability, analyze and optimize the funnel, and partner closely with Sales and GTM leadership.
Why It Might Be a Fit
We’re looking for someone who has seen great demand generation up close, has built or scaled a repeatable demand engine, and can diagnose whether the real constraint is audience, engagement, conversion, nurture, account activation, Sales follow-up, or something else entirely.
Requirements
- Deep experience in enterprise B2B demand generation, with meaningful time spent selling into mid-market and enterprise buyers.
- Built or scaled a repeatable demand engine, not just successful campaigns.
- Real depth in ABM and integrated campaigns: account identification, fit and intent signals, buying committees, multi-channel activation, and the operations underneath them.
- Owned or directly contributed to a meaningful pipeline number.
- Fluency with lifecycle stages, nurture, routing, attribution, and funnel instrumentation.
- Creative and commercially minded in the same breath, thinking naturally in pipeline, CAC, conversion, velocity, and revenue.
- Experience with a category that had to be explained before it could be sold; demand creation, not only demand capture.
- Obsessed with demand generation and all of its flavors, and want to own it end to end.
- Enterprise B2B experience specifically; consumer and product-led growth are different disciplines and do not substitute.
Benefits
- Competitive salary
- 401(k) for US employees
- Unlimited PTO
- Lunch in the office
- Commuter benefits
To apply for this job please visit jobs.ashbyhq.com.
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