We are seeking a data-driven, analytical, and curious Manager, Digital Marketing Performance to drive efficient, measurable growth across Medcan’s acquisition funnel and website experience. The role is accountable for owning paid digital performance and leading the diagnosis and optimization of conversion across the full funnel, from first touch through to booking.
Requirements
- 5–8 years in digital performance marketing, growth marketing, or a related role.
- Strong experience diagnosing and improving multi-step conversion funnels across paid media and website journeys.
- Hands-on experience monitoring website performance, interpreting traffic and behavioural trends, and identifying opportunities to improve on-site conversion.
- Experience leading landing page testing and optimization initiatives to improve user experience and conversion outcomes.
- Working knowledge of technical SEO and experience partnering with the appropriate teams or vendors to prioritize and address site health and organic performance issues.
- Experience managing agencies with accountability to performance outcomes.
- Demonstrated ability to analyze and optimize performance across product lines, audience segments, or portfolios.
- Experience partnering closely with Sales and cross-functional teams to improve conversion, lead quality, and downstream business outcomes.
- Strong analytical capability across funnel metrics, attribution, experimentation, and performance reporting.
- Previous people management or team leadership experience, with the ability to coach and develop direct reports.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance
To apply for this job please visit medcan.wd10.myworkdayjobs.com.
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