Product Marketing Manager, Threads

Role Overview

We’re looking for a Product Marketing Manager to be a strategic marketing leader and GTM architect for Threads within the Family of Apps (FOA) Consumer Marketing organization. Reporting to the Global Director, Threads Marketing, you will play a critical role in shaping how Threads shows up in the world — driving the product’s growth narrative, go-to-market strategy, and cultural relevance.

What You Will Do

Define and own product marketing strategy for a critical pillar of Threads, own end-to-end GTM planning and execution for major product launches, feature rollouts, and cultural moments, and develop compelling product positioning and messaging frameworks that resonate with diverse global audiences.

Why It Might Be a Fit

This role offers the opportunity to shape the marketing direction for one of Meta’s most important new products at a pivotal growth moment. You will operate as a strategic thought partner to product and executive leadership, set the marketing vision for key areas of the Threads experience, and elevate the craft and rigor of the broader team.

Requirements

• 12+ years of experience in product marketing, brand marketing, or consumer marketing
• Experience leading marketing strategy for consumer-facing products at scale (100M+ users)
• Track record of defining and executing differentiated go-to-market strategies that drove measurable growth or adoption
• Experience operating as a strategic partner to product and engineering leadership
• Demonstrated ability to build GTM strategies from scratch in fast-moving, unstructured environments — not just executing existing playbooks but inventing new ones
• Experience influencing executive decision-making through insights-driven storytelling
• Experience working in fast-paced, ambiguous environments with shifting priorities

Benefits

• Dental insurance
• Vision insurance
• Bonus
• Equity