Marketing Director, B2C

Role Overview

The B2C Marketing Director will lead the development and execution of comprehensive marketing strategies and campaigns for Atlanta – Where You Belong, focused on attracting talent to metro Atlanta, particularly interns, recent graduates, and early- to mid-career professionals.

What You Will Do

Execute content strategies, lead campaign management, manage channel activations, develop partnerships, and provide performance reporting.

Why It Might Be a Fit

The ideal candidate will have a strong background in B2C/D2C marketing, exceptional communication abilities, and a proven track record of delivering successful marketing campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 8+ years of experience in marketing, with at least 2 years in a leadership or account director role
• Proven track record of successfully managing and executing marketing campaigns
• Strong understanding of digital marketing, content strategy, and channel activation
• Excellent leadership and team management skills
• Exceptional communication and interpersonal abilities
• Analytical mindset with the ability to interpret data and provide actionable insights

Benefits

• Matching 401(k)
• 3 weeks’ worth of company paid holidays with additional vacation time and sick leave
• Health + Dental + Vision + Hearing benefits
• Cellphone, parking, and gym membership reimbursement
• Group Life and AD&D coverage at no cost to you