Director, Platform Growth & Ecosystem Marketing

Role Overview

The Director will lead growth across the franchise’s most important external platforms, growth ecosystems, and distribution channels. This leader will be responsible for expanding Minecraft’s reach, engagement, and commercial impact through platform partnerships, gaming retail and digital storefronts, Minecraft Education, China, and strategic ecosystem partnerships.

What You Will Do

The role serves as the bridge between franchise strategy and execution, translating business priorities into scalable growth initiatives across Nintendo, PlayStation, Xbox, Apple, Google, Minecraft Education, and the China ecosystem.

Why It Might Be a Fit

Success in this role requires a balance of strategic leadership, business acumen, partnership development, and execution rigor. The leader will work closely with Product Marketing, Global Brand Management, Franchise Development, Business Strategy, Digital Marketing, Retail Sales, and external partners to identify new growth opportunities, scale existing businesses, and build durable growth systems that drive long-term franchise impact.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 8+ years of experience in mobile marketing, platform marketing, ecosystem marketing, strategic partnerships, gaming, technology, or entertainment marketing.
• 6+ years of people management experience leading and developing teams.
• Experience building and managing strategic partnerships that deliver measurable business outcomes.
• Experience working across mobile, platform, retail, OEM, telecommunications, subscription, and technology ecosystems.
• Experience leading cross-functional initiatives within a complex, matrixed organization.
• Strong analytical, business planning, and strategic thinking capabilities.
• Strong executive communication and stakeholder management skills.