Lifecycle & CRM Marketing Manager

Role Overview

Build and own Mixam’s lifecycle/customer retention engine across email, SMS, loyalty program, strategic segmentation, testing, and Hubspot CRM tooling.

What You Will Do

Must move comfortably between strategy and execution: diagnosing customer behavior, designing the right intervention, building smarter customer journeys, measuring impact, and improving it over time.

Why It Might Be a Fit

Proven experience building and scaling in fast startup environments, deep hands-on Klaviyo experience, strong analytical judgment, and strong copy and messaging instincts.

Requirements

• Demonstrable lifecycle, CRM, retention, or e-commerce marketing experience
• Prior experience and tangible result-driven
• Deep, hands-on Klaviyo experience: flows, segmentation, campaigns, QA, testing, reporting, and deliverability
• Strong analytical judgment: proven experience executing and reporting on A/B testing methodologies
• Comfortable with independently building processes and operating models from scratch
• Has proven experience independently owned lifecycle or retention strategy, not just produced email campaigns
• Demonstrable experience owning or scaling loyalty, rewards, membership, or tiered customer programs

Benefits

• 20 days PTO
• 401k contributions
• Medical/Dental/Vision/Life insurance options and contributions
• Hybrid working
• Office snacks
• Apple equipment