Marketing Manager, Communications & News Content

Role Overview

Develop and execute strategic, multi-channel marketing campaigns to amplify NAR’s communications and content initiatives, strengthen member awareness and engagement, and reinforce the value NAR delivers to REALTORS.

What You Will Do

Translate organizational news, executive thought leadership, editorial initiatives, podcasts, videos, research, and other priority content into audience-centered marketing plans, and lead campaign briefs, messaging frameworks, and approval processes from strategy through launch.

Why It Might Be a Fit

The ideal candidate combines integrated marketing, content amplification, strong writing, audience strategy, analytics, and cross-functional leadership, and can recommend when an initiative needs a full campaign, lighter channel support, or a longer-term audience-development approach.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field
• Minimum of 5-7 years of progressive experience in integrated marketing, marketing communications, content marketing, or a related field
• Demonstrated experience developing and executing multi-channel campaigns
• Excellent writing and editing skills
• Strong understanding of paid, owned, earned, and partner-supported channels
• Experience with audience segmentation, content distribution, and audience-development strategies
• Strong strategic thinking and editorial judgment
• Excellent project management, stakeholder management, and interpersonal skills
• Experience using digital analytics and campaign performance tools
• Familiarity with Adobe Analytics, marketing automation platforms, and project management systems

Benefits

• Comprehensive benefits including health/dental/vision insurance
• Flexible work options