Senior Manager, Marketing Automation & Revenue Operations

Role Overview

The Senior Manager, Marketing Automation & Revenue Operations leads Neighborly’s Franchise Development’s HubSpot marketing technology ecosystem and optimizes the franchise development customer journey. This role oversees marketing automation, CRM operations, lead management, integrated campaign execution, system integrations, and marketing analytics to improve qualified lead generation, franchise sales growth, and performance across Marketing and Sales.

What You Will Do

Own and optimize the HubSpot Marketing Hub and CRM ecosystem, design and manage automated lead nurturing, lifecycle marketing, lead scoring, and customer journey workflows, build and execute integrated marketing campaigns across email, SMS, webinars, events, digital advertising, landing pages, and forms.

Why It Might Be a Fit

Bring your experience and be empowered to innovate, partner with Franchise Development and Sales leadership to improve lead quality, conversion rates, and pipeline velocity, manage integrations between HubSpot and key marketing technologies, and continuously optimize marketing performance through testing, analytics, automation, and AI-enabled solutions.

Requirements

• 7+ years of Marketing Automation or Marketing Operations experience
• Advanced experience administering HubSpot Marketing Hub Professional or Enterprise
• Strong understanding of CRM management, marketing automation, lead generation, and digital marketing
• Experience with workflow automation, reporting, API integrations, and marketing analytics

Benefits

• Competitive Pay
• Equity and bonus opportunities
• Dental insurance
• Vision insurance
• Financial benefits