Demand Generation Marketing Lead APAC – Legal tech/AI

Hybrid Full TimeSydney, APAC, AUNovum Global

Role Overview

The Demand Generation Manager will lead end-to-end campaigns across APAC, working closely with sales leadership and revenue operations to drive acquisition, expansion, and measurable growth.

What You Will Do

Develop and execute multi-channel demand generation programs, drive qualified pipeline, and support revenue growth across the region.

Why It Might Be a Fit

This role is ideal for someone with strong experience in SaaS or professional services, who is comfortable owning campaign strategy, execution, optimisation, and ROI.

Requirements

  • 5+ years of experience in demand generation, growth marketing, or marketing operations
  • Strong experience in SaaS, professional services, or another B2B environment
  • Proven success delivering demand generation campaigns across APAC
  • Strong understanding of lead scoring, nurturing, funnel conversion, and marketing automation
  • Proven ability to analyse campaign ROI and turn data into actionable commercial insights
  • Experience partnering closely with sales teams on pipeline and revenue generation
  • Strong communication, writing, project management, and stakeholder management skills
  • Comfortable managing multiple campaigns and priorities simultaneously

Benefits

  • High-impact role with direct influence on pipeline and revenue growth
  • Strong partnership with sales and senior marketing leadership
  • Opportunity to shape APAC demand generation strategy
  • Flexible hybrid / remote-friendly working environment
  • Join a growth-focused team in a fast-moving SaaS / professional services market

To apply for this job please visit www.novumglobal.com.


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