Senior GTM Retention Strategy Manager

Role Overview

The Manager leads customer retention, engagement, and loyalty strategies to strengthen customer relationships and increase customer lifetime value. This role develops and executes customer-focused GTM strategies, translating customer insights into actionable plans with measurable business impact.

What You Will Do

Develop and lead GTM retention strategies, define customer segmentation, targeting, value propositions, and channel strategies for retention campaigns and customer programs. Lead cross-functional GTM planning and execution for retention initiatives across owned channels.

Why It Might Be a Fit

The ideal candidate has experience in strategic marketing, go-to-market strategy, customer strategy, customer lifecycle management, or business strategy, with a strong understanding of customer lifecycle behavior and retention levers.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field
• Minimum of 5-7 years of relevant professional experience in strategic marketing, go-to-market strategy, customer strategy, customer lifecycle management, or business strategy
• Experience in energy, subscription-based, consumer services, or related industries

Benefits

• Dental insurance
• Vision insurance
• Open office environment
• Hybrid schedule 4 days in the office
• Minimal domestic travel