OKX is seeking a Director, Lifecycle Marketing to redefine how it engages US users from acquisition through activation, retention, and reactivation. The successful candidate will lead lifecycle strategy, AI-native ways of working, and insight-led decision making, building genuine partnerships with cross-functional teams. They will have a proven track record in lifecycle marketing, AI fluency, and user behavior obsession, with experience in high-growth environments and a global perspective.
Requirements
- Strategic instinct
- Demonstrated AI fluency
- A user behavior obsession
- Ability to execute with speed and excellence
- Comfort with ambiguity and a bias toward action
- Demonstrated leadership through strategic change
- Global perspective, local instinct
Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees’ growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
To apply for this job please visit job-boards.greenhouse.io.

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