Director, Lifecycle Marketing

OKX is seeking a Director, Lifecycle Marketing to redefine how it engages US users from acquisition through activation, retention, and reactivation. The successful candidate will lead lifecycle strategy, AI-native ways of working, and insight-led decision making, building genuine partnerships with cross-functional teams. They will have a proven track record in lifecycle marketing, AI fluency, and user behavior obsession, with experience in high-growth environments and a global perspective.

Requirements

  • Strategic instinct
  • Demonstrated AI fluency
  • A user behavior obsession
  • Ability to execute with speed and excellence
  • Comfort with ambiguity and a bias toward action
  • Demonstrated leadership through strategic change
  • Global perspective, local instinct

Benefits

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees’ growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants

To apply for this job please visit job-boards.greenhouse.io.


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