Marketing Growth & Content Optimization Manager

Role Overview

The Marketing Manager will develop and execute integrated marketing strategies and campaigns to drive player acquisition, engagement, and revenue growth across the lottery portfolio. The role requires subject matter expertise in media and growth marketing, leveraging consumer insights, performance data, and market trends to optimize marketing effectiveness and identify growth opportunities.

What You Will Do

The Marketing Manager will partner with Analytics and Media Agency teams to develop actionable insights, develop and execute integrated marketing strategies, campaigns, and promotional initiatives, and monitor marketing and media KPIs.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of media KPIs, measurement frameworks, attribution methodologies, audience targeting, and marketing analytics, with experience planning, launching, managing, and optimizing multi-channel media campaigns.

Requirements

• Bachelor’s degree or equivalent combination of education and relevant work experience
• Minimum three (3) years of experience in growth marketing, media strategy, performance marketing, digital marketing, advertising, or related consumer-facing marketing disciplines
• Demonstrated experience planning, launching, managing, and optimizing multi-channel media campaigns
• Experience working with media agencies and leveraging campaign performance data to inform strategic decisions and optimizations
• Strong understanding of media KPIs, measurement frameworks, attribution methodologies, audience targeting, and marketing analytics
• Hands-on experience managing consumer acquisition and engagement initiatives across paid media, search, social, CRM, email, owned assets, and digital marketing channels

Benefits

• Group Benefits Plan: Comprehensive, employer-paid group benefits coverage
• Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements
• Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan
• Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being
• Growth Focus: Become your best self with comprehensive support for your professional development
• Equity, diversity, and inclusion: Core to OLG’s culture, empowering employees to bring their authentic selves and make a meaningful impact across Ontario