Senior CRM & Lifecycle Marketing Manager

Role Overview

The Senior CRM & Lifecycle Marketing Manager will own the customer relationship post acquisition, driving retention, LTV, and repeat purchase through email, SMS, and subscription strategy. This role sits at the intersection of retention marketing and subscription management, with a secondary mandate to support top of funnel nurture for prospects.

What You Will Do

The Senior CRM & Lifecycle Marketing Manager will own the end-to-end lifecycle marketing strategy, drive retention and LTV, manage and optimize subscription program performance, build and refine segmentation and personalization strategy, and define and report on core CRM metrics.

Why It Might Be a Fit

The ideal candidate will have 4-6 years of experience in CRM, lifecycle, or retention marketing, ideally in DTC/ecommerce, with hands-on expertise with an ESP/CRM platform and subscription management tools.

Requirements

• 4-6 years in CRM, lifecycle, or retention marketing, ideally in DTC/ecommerce
• Hands on expertise with an ESP/CRM platform (Klaviyo strongly preferred) and subscription management tools
• Track record of building or scaling retention programs that measurably moved LTV, repeat rate, or churn
• Strong analytical skills — comfortable owning reporting and translating data into a prioritized roadmap
• Experience managing segmentation, personalization, and testing programs at scale
• People management or cross functional leadership experience

Benefits

• Competitive compensation
• Full suite of benefits
• Monthly pet feeding program
• Great office culture
• Comprehensive healthcare coverage
• RRSP plans with company match
• Discounted food, apparel, and insurance for your furry family members
• PTO plus company-wide wellness and personal days
• Volunteer days to give back to our community