Marketing Operations & Email Marketing Manager

Role Overview

The Marketing Operations & Email Marketing Manager will be responsible for the systems, processes, and programs that power Origina’s demand generation engine. This role sits at the intersection of marketing, sales, and technology, and will be responsible for marketing automation, database management, lead lifecycle management, and email marketing performance.

What You Will Do

The successful candidate will own marketing automation, manage and optimize lead lifecycle stages, scoring models, and routing rules, ensure data quality and compliance, work closely with Sales to improve lead handover, qualification, and conversion processes, and develop dashboards and reporting that connect marketing activity to pipeline and revenue outcomes.

Why It Might Be a Fit

The ideal candidate will have proven experience in Marketing Operations, Marketing Automation, or Email Marketing, hands-on experience with Hubspot, strong understanding of lead management, lead scoring, and funnel reporting, and excellent project management and organisational skills.

Requirements

• Proven experience in Marketing Operations, Marketing Automation, or Email Marketing
• Hands-on experience with Hubspot
• Strong understanding of lead management, lead scoring, and funnel reporting
• Experience creating and optimising email marketing and nurture programs
• Strong analytical skills and confidence working with data and reporting
• Excellent project management and organisational skills
• Experience working closely with Sales teams and revenue processes
• A continuous improvement mindset and attention to detail
• Strong communication and stakeholder management skills

Benefits

• Collaborative and dynamic work environment
• Flexible working arrangements