Director of Marketing & Demand Generation

Role Overview

The Director of Marketing & Demand Generation is a senior leadership role responsible for building OTT Pay’s brand trust and creating a consistent, measurable flow of qualified customers and commercial opportunities.

What You Will Do

Key responsibilities include brand strategy & market positioning, customer & competitive intelligence, demand generation & marketing automation, product marketing & sales enablement, and lead quality, attribution & performance.

Why It Might Be a Fit

The ideal candidate will have 8+ years of B2B marketing experience, ideally within payments, fintech, financial services, or technology, and a proven ability to connect marketing investment to qualified pipeline, customer activation, and commercial outcomes.

Requirements

• 8+ years of B2B marketing experience
• ideally within payments, fintech, financial services, or technology
• proven experience combining brand strategy, product marketing, demand generation, and measurable customer acquisition
• strong experience across digital acquisition, content, SEO/SEM, paid media, events, partnerships, and marketing automation
• strong product marketing and sales-enablement capabilities
• strong analytical skills and experience with attribution, CAC, conversion, activation, and customer economics

Benefits

• Competitive salary ($150-180K as base plus performance bonus)
• Benefits not explicitly stated in the job posting