Head of Demand Generation

Role Overview

Pattern is seeking a Head of Demand Generation to build and scale the paid, programmatic, and AI-powered engine that drives pipeline and revenue for the company. The role will own multi-channel demand strategy and turn data into growth.

What You Will Do

The Head of Demand Generation will build and execute a multi-channel demand generation strategy, own the demand gen budget, and partner with the Head of Product Marketing to align campaign messaging and launch timing.

Why It Might Be a Fit

The ideal candidate will have 10+ years of experience in demand generation, growth marketing, or performance marketing, including at least 3 years in a leadership role, and a deep understanding of AI and machine learning tools.

Requirements

• 10+ years of experience in demand generation, growth marketing, or performance marketing
• at least 3 years in a leadership role
• deep, hands-on expertise across paid channels: Google Ads, Meta, LinkedIn, programmatic/display, and retail media
• working knowledge of how to apply AI and machine learning tools to campaign optimization, creative production, personalization, and predictive targeting
• fluency in marketing analytics and attribution (GA4, multi-touch attribution, marketing mix modeling)
• experience with a modern MarTech stack (marketing automation, CRM, ABM platforms)
• proven ability to manage a multi-million dollar paid media budget across multiple channels simultaneously
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience

Benefits

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k) match