Business Analytics Lead – Marketing & Customer Analytics

Business Analytics Lead to optimize centralized marketing decisioning engine and drive customer and business outcomes. Responsible for providing senior analytical leadership to improve model quality, performance, and stability while partnering with data science teams and key business stakeholders. Key skills include analytical thinking, business intelligence, concept development, and strategic planning.

Requirements

• 5+ years of progressive experience in marketing, customer, or decision analytics
• Demonstrated career growth, strong results orientation, and increasing ownership of complex analytical problems
• Strong leadership and communication skills, effective cross-functional collaboration, and ability to translate model-driven decisions into clear business and customer impact
• Experience in coding languages Python & SQL, strong understanding of modeling and model development
• Analytical thinking, business intelligence, concept development, data-driven decision making, data integration, market research, performance metrics, qualitative research, strategic planning

Benefits

• Medical/prescription drug coverage with a Health Savings Account feature
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long-term disability protection
• 401(k) with PNC match, pension, and stock purchase plans
• Dependent care reimbursement account
• Back-up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance, including select programs fully paid
• Robust wellness program with financial incentives
• Maternity and/or parental leave
• Up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• Between 15 to 25 vacation days each year, depending on career level, and years of service