Senior Associate Marketing Manager, Paid Media

Role Overview

As the Senior Associate Marketing Manager, Paid Media, you will lead the development and execution of media strategies that drive brand growth, customer engagement, and retail performance. You’ll work across Polaris teams and external agency partners to activate multichannel campaigns and translate business objectives into integrated media recommendations.

What You Will Do

You’ll lead the development and execution of integrated media strategies, manage campaign execution, and provide optimization recommendations to the media agency. You’ll also lead cross-channel reporting and analytics, deriving insights and actionable recommendations from campaign tests and performance results.

Why It Might Be a Fit

This role offers ownership of media strategy and measurement across multiple campaigns and stages of the customer lifecycle. You’ll have the opportunity to work with cross-functional teams and external agency partners to drive business objectives and customer engagement.

Requirements

• Four-year degree in marketing, business, or a related field
• At least five years of experience in media strategy, digital marketing, or a related field
• Experience with Google and Meta strongly preferred
• Experience implementing paid search, display, social, and video campaigns from start to finish
• Intermediate to advanced experience with personalization and data-driven dynamic content
• Experience with customer data platforms, demand-side platforms, data management platforms, supply-side platforms, third-party data, pixels, and ad servers
• Clear understanding of how media channels work together to create a cohesive, personalized marketing experience
• Ability to use critical and strategic thinking across a variety of marketing use cases and identify forward-looking media activation opportunities

Benefits

• Competitive compensation
• Market-leading profit-sharing plan
• Employee Stock Ownership Plan
• Discounted employee stock purchases plan
• Generous matching contribution to 401(k)
• Financial wellness education and consultation
• Health, dental, and vision insurance
• Wellness programs
• Paid time off
• Gym & personal training reimbursement
• Life insurance and disability offerings
• Polaris Foundation and Polaris Gives paid volunteer time off

Tagged as: Data Analysis