B2B Paid Advertising Strategist – ABM Experience

Role Overview

As a Paid Advertising Strategist, you will be responsible for owning the execution, performance, and growth of campaigns within your book of business. You will work closely with account leadership to ideate and evolve the strategy of your service within the broader media mix. You will be self-starters and autonomously own your responsibilities.

What You Will Do

You will be responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management. You will also provide insights and forward-thinking strategy to clients on an ongoing basis and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

Why It Might Be a Fit

You will be a strong fit for this role if you have a minimum of 2-3 years of digital marketing experience, with at least 2+ years of hands-on experience with paid advertising channels such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks.

Requirements

• 2-3 years of digital marketing experience
• 1-2 years in an agency setting
• Minimum 2-3 years of hands-on experience with at least 2+ of the following paid advertising channels: Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Confident with client-facing presentations and communication
• Strong work ethic and ability to learn quickly and independently

Benefits

• Base salary
• Commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Tagged as: Account-Based Marketing