Demand Generation Campaign Manager

Role Overview

The Demand Generation Campaign Manager will own the build and execution of demand generation campaigns, working directly with the Head of Corporate Marketing. The role is hands-on, with a focus on building, running, and measuring campaigns in HubSpot.

What You Will Do

The successful candidate will build and execute demand generation campaigns in HubSpot, including emails, workflows, landing pages, forms, lists, and campaign structure. They will also own the segmented, persona-level lists our campaigns run against, and use AI to research accounts for digital pathology maturity and buying window signals.

Why It Might Be a Fit

This role requires a marketing range and experience, with 6-8 years of experience in B2B demand generation, campaign management, or a blend of campaign and marketing operations work. The ideal candidate will have hands-on experience building in HubSpot Marketing Hub, including workflows, lists, emails, landing pages, forms, campaign structure, scoring, and reporting.

Requirements

• 6-8 years of experience in B2B demand generation, campaign management, or a blend of campaign and marketing operations work
• Hands-on experience building in HubSpot Marketing Hub, including workflows, lists, emails, landing pages, forms, campaign structure, scoring, and reporting
• An AI-first way of working
• Experience building segmented, persona-level lists from a defined account universe
• Working knowledge of lead lifecycle and routing operations
• The ability to build your own reporting and form a view on what it says
• Experience working with agency partners and managing contractors

Benefits

• Competitive pay
• Savings options
• Schedule options
• Insurance options
• Webinar platform administration
• Data enrichment and prospecting tools experience